In preparation for the launch of Wayfair's Wedding Registry, myself and two other designers lead creative exploration on the branding and look and feel of the landing experience and a marketing email. Here you will find some of the designs I worked on.
Wayfair Registry: Post-Launch Web Design
Here you'll find final designs we launched Wayfair Registry with, new pages and features post-launch, and some site improvements.
Wayfair Registry: kate spade new york Partnership
Upon the launch of Wayfair Registry, we knew we had to have ksny products available. I designed the following Registry specific concepts that were presented when pitching our partnership: giveaway landing page, ksny brand page, and a marketing email.
A few months into our partnership, ksny was one of the first to host a Sweepstakes. I designed the Miami Bachelorette Bash landing page and email.
Wayfair Registry: Marketing Emails
Various emails designed to aid the Wayfair Registry customer in building their registries while showcasing our curated assortment.
Fashion Project: Curated Events
Here you'll find various homepage and email assets for boutiques curated by our merchandising team at Fashion Project.
During photoshoots, I collaborated closely with our photographers and stylists to ensure the desired outcome was achieved. Post photoshoot, I was responsible for imagery selection, post-production requests and final image approval.
Once in the design process, I collaborated with merch, photo, marketing and content teams to create engaging materials including homepage assets, marketing emails and social assets.
Fashion Project: Marketing Emails
A small collection of marketing emails I designed while working at Fashion Project. These are all extremely visual and were some of the most successful emails during my time there. You will find anything from promotions, donation drives and partnerships.